Built Between Two Worlds. Driven by What Comes Next.

NextWave Imports was built on a simple belief: New Zealanders should have access to exceptional products, exceptional brands, and exceptional service — without compromise.

I founded NextWave after more than 12 years living and working between New Zealand and China, building relationships inside one of the world’s most advanced manufacturing and innovation ecosystems.

That experience changed the way I look at products.

I learned that finding a great product is only the beginning. The real difference lies in knowing who made it, how it was made, what standards sit behind it, and whether the people behind the brand can be trusted to stand behind what they sell.

That knowledge became the foundation of NextWave.

We don’t simply import products. We build relationships at the source.

Behind NextWave is an international team with more than 25 years of combined business experience in China, with deep expertise across manufacturer research, product development, quality verification, sourcing and long-term commercial partnerships.

We know how to look beyond the sales pitch.

We investigate manufacturers. We assess products. We verify quality. We build relationships directly. And we work with brands we believe have the potential to genuinely earn their place in the New Zealand market.

That means the brands we represent are not chosen from a catalogue.

They are selected.

Today, NextWave is the exclusive New Zealand partner for three distinctive brands across two rapidly evolving lifestyle categories.

RushWave and JetFly are redefining the way people experience the water — bringing electric and motorised watercraft to New Zealand with a focus on performance, freedom and adventure.

CheerBio brings a different kind of innovation into the home — giving people the ability to grow fresh food through intelligent indoor hydroponic technology, wherever they live.

Different products. One philosophy:

Find what is exceptional. Bring it closer to home. Stand behind it.

We believe buying a premium product should come with confidence.

Confidence in the product.
Confidence in the people behind it.
Confidence in the support you receive after the sale.

That is the standard we set for NextWave.

We are not interested in filling a website with products simply because we can import them.

We are building a portfolio of brands that deserve to be here.

And as the world changes, we will continue looking beyond the obvious — searching globally for the technologies, products and experiences that can bring something genuinely new to New Zealand.

Because NextWave isn’t about following what is already here.

It’s about discovering what comes next.

Missy He

— Founder, NextWave Imports Ltd