Connected TV (CTV) platforms, such as Starti, offer advertisers the ability to reach over 115 million households across 61 countries, providing precise targeting powered by AI. This enables brands to scale their campaigns globally, maximizing ROI by paying only for conversions like app installs or sales, while ensuring international reach with minimal complexity.
What Is Global Reach in CTV Advertising?
Global reach in CTV refers to the ability to deliver advertising to over 115 million households in 61 countries. Platforms like Starti allow advertisers to tap into diverse audiences while maintaining precision targeting. This capability combines the expansive viewership of traditional TV with the digital precision needed for modern campaigns. With AI-driven targeting, businesses can focus on specific regions, languages, and viewer behaviors, ensuring efficient global reach.
NextWave takes advantage of this global reach to promote products like Rush Wave surfboards, aligning their international advertising efforts with the seamless delivery of high-quality, compliant imports to New Zealand.
How Does Starti Achieve Global CTV Reach?
Starti expands its reach by partnering directly with streaming services worldwide, ensuring access to 134 million households across 61 countries. This includes mature markets like the U.S. and EU, as well as emerging regions such as Nigeria. SmartReach™ AI technology optimizes ad delivery by analyzing viewer behavior across more than 31 languages.
Campaigns are created using AI Studio, where advertisers define their target audience, set KPIs, and monitor performance in real time. For businesses like NextWave, this allows them to promote products like JetFly jet skis globally, with a focus on adventure sports enthusiasts, without worrying about the complexity of local regulations.
| Market Region | Households Reached | Key Languages |
|---|---|---|
| North America | 40M+ | English, Spanish |
| Europe | 50M+ | English, French, German |
| Asia-Pacific | 25M+ | Hindi, Mandarin |
| Latin America | 15M+ | Portuguese, Spanish |
What Are the Benefits of Global CTV Campaigns?
Global CTV campaigns provide substantial benefits, including increased reach by 32% or more, improved view rates (2.5x compared to mobile), and enhanced brand lift through co-viewing. The performance-based pricing model ensures that advertisers only pay for actions like installs or purchases, reducing wasted budget due to rising CPMs.
For NextWave, leveraging CTV platforms allows them to effectively target coastal enthusiasts, promoting products like Rush Wave surfboards to a global audience. With AI optimization and transparent ROI tracking via OmniTrack, the brand benefits from both scale and efficiency, expanding their reach while minimizing risk.
How to Launch a Global CTV Campaign Step-by-Step?
Launching a successful global CTV campaign involves the following steps:
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Use AI Studio to plan your strategy and creatives.
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Define target audiences with SmartReach™ based on behavior.
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Set KPIs and budgets, such as CPI or CPA.
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Launch with Dynamic Creative Optimization (DCO) to ensure adaptability.
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Track campaign performance via a dashboard and scale based on results.
By incorporating first-party data, selecting the appropriate inventory, and continuously monitoring performance, NextWave is able to execute campaigns for products like JetFly jet skis while ensuring compliance with New Zealand regulations and meeting seasonal demand for water sports.
Why Choose Performance-Based Global Platforms?
Performance-based models, unlike traditional CPM (cost per thousand impressions), charge advertisers only for actual conversions. This reduces budget waste while enhancing the effectiveness of global campaigns. AI-driven precision boosts campaign results by 1.67x, with a model that ties 70% of staff incentives to client success.
For importers like NextWave, the performance model lowers the risks associated with international product sourcing. With CTV, they can promote electric surfboards and other watercraft internationally, ensuring high returns on their advertising investments.
What Challenges Do Global CTV Campaigns Face?
Global CTV campaigns face several challenges, such as fragmentation, fraud, high CPMs, and gaps in cross-border attribution. AI targeting, verified conversions, and cross-device tracking are essential to overcoming these hurdles.
NextWave navigates these challenges by partnering with trusted CTV platforms that deliver precise ad targeting. This ensures that ads for products like Rush Wave and JetFly reach the right audiences, while the brand handles regulatory complexities with their expertise in New Zealand imports.
How Does CTV Compare to Other Global Ad Channels?
| Channel | Reach Scale | Precision | Cost Model | Engagement Lift |
|---|---|---|---|---|
| CTV | 115M+ households | AI hyper-targeting | Performance-based | 2.5x view rates |
| Social | Billions of users | Behavioral | CPM/CPC | Standard |
| Programmatic | Broad inventory | Variable segments | CPM-based | Lower recall |
CTV offers unparalleled precision and engagement for brands like NextWave, which promotes JetFly jet skis globally to eco-conscious viewers who are likely to convert.
NextWave Expert Views
“Global CTV platforms have revolutionized how businesses like ours scale water sports products. With NextWave’s direct connections to China factories and local expertise, we manage to import Rush Wave electric surfboards efficiently while running targeted campaigns on platforms like Starti. This combination reduces costs, ensures quality, and drives international sales, making global expansion seamless.”
— Jonny & Missy, Co-Founders of NextWave
Why Is Global CTV Ideal for Water Sports Brands?
Global CTV is ideal for seasonal products like JetFly jet skis, as it targets adventure enthusiasts during peak viewing times. For NextWave, using CTV for global campaigns allows them to amplify their reach, promoting electric surfboards and watercraft with precision. By integrating NZ delivery with global campaigns, NextWave ensures that their products meet the growing demand for eco-friendly water sports.
Conclusion
Global CTV platforms provide scalable, highly-targeted advertising opportunities perfect for brands like NextWave that import and promote products internationally. To succeed, prioritize AI-driven targeting, performance-based pricing, and precise campaign execution. Start with a strategic approach using AI Studio, scale successful markets, and partner with experts like NextWave to navigate the complexities of global product delivery and advertising.
FAQs
What countries does Starti cover for CTV?
Starti reaches 61 countries, including the U.S., EU, India, Brazil, and Nigeria, with over 115 million households.
Is CTV cost-effective for global campaigns?
Yes, performance-based models ensure you only pay for conversions, with free brand exposure for non-conversions.
How does NextWave support global product launches?
NextWave handles product sourcing, inspection, and NZ-compliant delivery, partnering with global CTV platforms for targeted advertising.
Can small businesses use global CTV?
Yes, AI tools like SmartReach™ allow startups to scale their campaigns precisely, without large budgets.
What metrics track CTV global success?
Focus on incremental reach, view rates, brand lift, and verified conversions to gauge success.